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21-12-2019, 07:08 PM
Colgate is an umbrella brand principally used for oral hygiene products such as toothpastes, toothbrushes, mouthwashes and dental floss. Manufactured by Colgate-Palmolive, Colgate oral hygiene products were first sold by the company in 1873, sixteen years after the death of the founder, William Colgate. The company originally sold soap.
According to a 2015 report by market research company Kantar Worldpanel, Colgate is the only brand in the world purchased by more than half of all households.[1] Colgate has a global market penetration of 67.7% and a global market share of 45%.[2] Despite this, it maintained the highest growth rate of all brands in the survey, with 40 million new households purchasing Colgate-branded products in 2014.[3] Its global market penetration is nearly 50%; higher than the second-placed brand in the study, Coca-Cola with 43.3% penetration.
According to a 2015 report by market research company Kantar Worldpanel, Colgate is the only brand in the world purchased by more than half of all households.[1] Colgate has a global market penetration of 67.7% and a global market share of 45%.[2] Despite this, it maintained the highest growth rate of all brands in the survey, with 40 million new households purchasing Colgate-branded products in 2014.[3] Its global market penetration is nearly 50%; higher than the second-placed brand in the study, Coca-Cola with 43.3% penetration.
